The M.A.P.P.S. MailHub (MailHub for short) functions as a centralized audience communication hub, serving as the gateway for connecting our audience to our communication platforms and vehicles via our digital network. It is driven by our proprietary marketing attribution algorithm, M.A.P.P.S. (Marketing, Advertising, Public Relations, Promotion, and Sales). The MailHub streamlines the collection, organization, and distribution of tailored content, ensuring that audiences receive valuable and relevant information aligned with their interests and needs.